Publishing Your App: App Store vs Google Play Store Guide

Publishing an app on the App Store and Google Play involves different processes, but both require preparation. You need developer accounts, assets (icons, screenshots, descriptions), and compliance with each store’s guidelines.

Apple’s App Store has a strict review process. Your app must follow design and privacy guidelines, and you will need to provide clear descriptions and support links. Preparing everything in advance and testing on real devices reduces the chance of rejection.

Google Play has a more open process but still requires a complete listing, privacy policy, and content rating. Both stores benefit from strong metadata: clear titles, keyword-rich descriptions, and high-quality screenshots and videos that show your app’s value.

After launch, monitor reviews and analytics to improve visibility and retention. ASO (App Store Optimization) is ongoing—small tweaks to title, description, and visuals can have a meaningful impact on discoverability and downloads.